{"id":1291,"date":"2022-04-25T12:50:37","date_gmt":"2022-04-25T07:50:37","guid":{"rendered":"https:\/\/testing.dicecamp.com\/insights\/?p=1291"},"modified":"2022-04-25T16:55:01","modified_gmt":"2022-04-25T11:55:01","slug":"snowflake-and-snowplow-joins-to-enable-rich-analytical-insights","status":"publish","type":"post","link":"https:\/\/testing.dicecamp.com\/insights\/snowflake-and-snowplow-joins-to-enable-rich-analytical-insights\/","title":{"rendered":"Snowflake and Snowplow joins to enable rich analytical insights"},"content":{"rendered":"\n

An analytical data warehouse technology, when combined with deeply engineered data, forms legacy! For data scientists, and engineers, that\u2019s all in one package. Now, the market leaders Snowflake and Snowplow join hands<\/a> to enable this technology.\u00a0<\/p>\n\n\n\n

Snowplow announced its partnership with Snowflake as a Premier Partner who has also achieved the Snowflake Ready Technology Validation. The Snowflake Ready Technology Validation program<\/a> confirms the compatibility of organizations for their validity with Snowflake\u2019s integrations.<\/p>\n\n\n\n

Earlier, with Snowflake\u2019s cloud, a data analyst could only use the cloud warehouse to store its already engineered data for analytical processing. However, Snowplow’s exciting technology of data creation and behavioral data will now enable data scientists to deeply develop their customer\u2019s data and use it for analytics on a single platform. Snowflake and Snowplow\u2019s collaboration will thereby further enhance the data-driven value for businesses.<\/p>\n\n\n\n

Behavioral data is the data of customers or prospects that shows their behavior or interaction with a business and its products. Snowplow offers services in reliable collection, engineering and delivery of customer\u2019s behavioral data<\/a> for any business at scale.<\/p>\n\n\n\n

By getting access to Snowplow’s data engineering platform, users under the duo platforms will be able to develop customer-centric data applications under Snowflake\u2019s application development tools. Snowflake offers application development tools for data analysts without having the need for application development knowledge.<\/p>\n\n\n\n

The first release of the technology pair is a Snowflake Snowplow Loader<\/a> that loads Snowplow data in the Snowflake\u2019s data cloud.  <\/p>\n\n\n\n

Reaching new heights<\/h1>\n\n\n\n

With this duo happening in the cloud world, Snowflake is reaching new heights by offering exciting technology integration to its customers. The same goes for the partner Snowplow whose innovative data creation technology will now be accessible to hundreds of Snowflake\u2019s customers. Not only this, the Snowplow customers are also getting access to the Snowflake\u2019s data cloud technology.<\/p>\n\n\n\n

Having Snowplow as a Premier Partner in the Snowflake Partner Network is a meaningful development for customers as they pursue analytics and AI-based innovation<\/p>Tarik Dwiek, head of technology alliances at Snowflake<\/cite><\/blockquote><\/figure>\n\n\n\n

Snowflake is a cloud native data warehouse<\/a> that is competing strongly with market leaders: Amazon\u2019s RedShift, and Google BigQuery. With Snowflake\u2019s separate compute and storage offering, an always-on encryption, and ability to allow both structured and semi structured data in its cloud makes it a preferable choice for growing businesses and startups. <\/p>\n\n\n\n

Snowflake is always on the lead to improve its customer experience CX by remaining on mainstream media by collaborating and acquiring new technology startups. As a recent example, in March this year the company acquired Streamlit for US$800m<\/a> to offer trouble free application development for data scientists without having application development knowledge.  <\/p>\n\n\n\n

Snowplow Analytics<\/a> is a data engineering platform that makes the data collection and processing task for businesses easy. Its software collects data at scale from across various channels (such as mobile, web, or any other channel of information) to combine in a single source of data. This data is processed for structure in the data modeling stage before it\u2019s delivered to the customer securely and in real-time. Snowplow’s robust data engineering offers customized data modeling ability as per the business questions.<\/p>\n","protected":false},"excerpt":{"rendered":"

Snowplow’s robust engineered data can now be loaded into Snowflake\u2019s cloud data warehouse enabling analysts to reach new levels of data warehouse experience<\/p>\n","protected":false},"author":7,"featured_media":1292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[36,46,73],"class_list":{"0":"post-1291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-warehouse","8":"tag-cloud","9":"tag-data-warehouse","10":"tag-news"},"_links":{"self":[{"href":"https:\/\/testing.dicecamp.com\/insights\/wp-json\/wp\/v2\/posts\/1291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/testing.dicecamp.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testing.dicecamp.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testing.dicecamp.com\/insights\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/testing.dicecamp.com\/insights\/wp-json\/wp\/v2\/comments?post=1291"}],"version-history":[{"count":29,"href":"https:\/\/testing.dicecamp.com\/insights\/wp-json\/wp\/v2\/posts\/1291\/revisions"}],"predecessor-version":[{"id":1325,"href":"https:\/\/testing.dicecamp.com\/insights\/wp-json\/wp\/v2\/posts\/1291\/revisions\/1325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testing.dicecamp.com\/insights\/wp-json\/wp\/v2\/media\/1292"}],"wp:attachment":[{"href":"https:\/\/testing.dicecamp.com\/insights\/wp-json\/wp\/v2\/media?parent=1291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testing.dicecamp.com\/insights\/wp-json\/wp\/v2\/categories?post=1291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testing.dicecamp.com\/insights\/wp-json\/wp\/v2\/tags?post=1291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}