GRAMMYs 2022- the music industry’s biggest night, was held in April this year bringing fans an out-of-box entertainment feature using AI.
The music award show collaborated with IBM Watson; a cloud based AI enterprise solution, to offer exciting celebrity facts for music fans. These facts are extracted from millions of online textual information across the internet using AI’s NLP technique.
There are 20 million articles on the internet of this year’s hundreds of nominated artists. To power the 2022 GRAMMY’s, it was not possible to skim through the content and find useful and interesting information about the artists, but for AI it’s just a matter of a week.
Recording Academy- organizer of GRAMMYs 2022, in collaboration with IBM spawned the idea of GRAMMY Insights. This feature, at its very foundation, eliminated the need for rigorous manual search of celebrity information on the internet, making the most out of intelligence simulation technology to entertain fans.
As per IBM sources, IBM Consulting was recently contacted by GRAMMYs to collaborate on an AI powered, automated and fast solution that should enhance fan engagement on GRAMMYs website.
IBM, using its AI capability, offered a Natural Language Processing (NLP) based solution of its Watson Discovery; a text analytics enterprise search tool that scrutinizes content at scale to extract facts from human generated content.
All the process of GRAMMY Insights happens within IBM cloud so that’s fully automated and solely managed by IBM. This offered GRAMMYs to put focus on music show organization rather than dealing with the technical issues of the program hence saving time.
Here are some examples of GRAMMY Insights that covered April’s GRAMMY night. These facts are available on GRAMMY.com artist pages:
- Mickey Guyton was inspired to become a singer after hearing LeAnn Rimes sing the national anthem at a baseball game
- Olivia Rodrigo considers herself the biggest Taylor Swift fan in the world
- In June 2013, Michelle Zauner and Rachel Gagliardi of Japanese Breakfast recorded and posted one song every day for the entire month
- Before he made it big in country music, Best New Artist nominee Jimmie Allen tried his hand at comedy
Seeing Grammy Insights in action this April, where it gracefully decoded online textual information and put it in a way that fans could enjoy, is AI’s NLP technology at its best.
The demonstration by Grammy Insights is symptomatic of the power of machines; not just to mimic human intelligence but, doing it in a much faster way.
